The Dying Giant: Why Yahoo Needs Equine-Assisted Learning To Conquer Lack Of Leadership

Five women holding rope being led by a horse
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Leadership is the capacity to translate vision into reality – Warren Bennis

The skills of leadership are in no way definite or concrete. Individuals can be born with certain attributes that provide them with a natural ability to lead. However, that does not mean there is not room for others to learn how to improve their own skills. Proper training and developing self-awareness can do wonders for a business. It can also help to heighten a leader’s impact on their team. This has shown to have a clear influence on a performance level. A leader who is effective in the workplace has many different traits which help to cultivate a willingness to follow them. Team members can gain confidence when exposed to this type of leadership style, while playing a key part in a company that is able to grow.

How Important Is Strong Leadership Skills In A Business?

Effective leadership is crucial for the overall growth of a company and its members. Studies show that authenticity is a direct characteristic of leaders who are viewed as “good.” Authentic leadership links to a work environment that is positive. This includes increased self-esteem and friendliness, as well as better work performance and sense of well-being. Those with strong, authentic leadership skills help to create a team dynamic that is driven and focused on moving forward. They provide empowerment by encouraging members to work at their full potential, while holding themselves accountable for all decisions that are made.

What If A Business Is Lacking In Leadership?

Problems with leadership can be extremely harmful to the success of a business. It can hinder a company’s creativity, decrease productivity and even worse, devastate it to an extent that it can no longer continue to function. Leadership issues do not discriminate. They can exist from small businesses all the way up to high profile corporations.

Five women holding rope being led by a horse

Lack Of Leadership at Yahoo!

Founded in 1995, Yahoo! has become one of the most popular websites in the United States. In recent years, the company experienced a significant decline in revenue. Yahoo!‘s current CEO, Marissa Mayer, has faced backlash for her efforts to raise the brand’s relevance and ability to compete with other big name companies. According to John Mattone, one of Mayer’s slip-ups included a video service called Yahoo! Screen. The company eventually shut the service down due to the fact that it was not making money. Although Mayer has not been asked to step down from her position, an investment group had this to say about the current state of the company:

We have been extremely disappointed with Yahoo’s dismal financial performance, poor management execution, egregious compensation and hiring practices, and general lack of accountability and oversight by the Board

Yahoo!’s Culture Problem

Some commentators state that Yahoo! is missing a company culture that’s strong and energized. This can ultimately cause a lack of engagement from employees and prevent the company from functioning successfully. Mayer has been under fire for not completely following through with her job as CEO and leader of Yahoo!, which is to build a company culture that’s sustainable, vibrant and strong. The question is: How can Mayer tackle this problem and help save the future of Yahoo?

Equine-Assisted Learning! (EAL)

Equine-Assisted Learning or EAL focuses on the special connection between human and horse. It is an experience that allows individuals to identify specific problems whether they’re on a personal or professional level. Working with horses provides a unique opportunity to learn critical life skills. For example, how good your leadership skills are when you take away verbal communication. These qualities are important for those who are in leadership positions like Marissa Mayer. Equine-Assisted Learning would benefit Mayer and other leaders like herself who are failing to recognize that it’s not all about what you say, but how you act. Although horses cannot speak, they are very intuitive when it comes to human behavior. This helps individuals learn and become more self-aware about the impact that non-verbal communication can have on others or on a broader scale, an entire company.

Author: Judy Conti